Running a business takes a great deal of time and effort.
Today’s business owners and senior managers’ attentions are always being split between one aspect of the business or another.
Managing these priorities can become complex.
Every successful business understands one thing: your customers are your lifeblood. So taking control of the way your business is perceived by your customers is paramount.
With all these different avenues at your fingertips, you may ask yourself, where do I begin?
This is where the insight and experience of Digital Mark 360’s team makes a difference.
We see what is working and provide options on how to execute it better. We work intimately with you to construct a game-plan tailored for the demands of you and your customers.
The entire landscape of traditional marketing is being fundamentally altered.
Every industry, from fashion to industrial paints, is finding that digital marketing is not an option, it is a necessity.
Research shows that company websites
have less than THREE SECONDS to
convince a visitor to stay on their site.
As more people use mobile devices and abandon the need to visit storefronts, online advertising campaigns are becoming more critical, prevalent, and efficient.
Today, businesses must use Facebook, Twitter, Instagram, LinkedIn, Pinterest, Snapchat, and Tik Tok to attract new clients and customers.
Your customers, like everyone else, are now online. If you intend to reach this influential buying audience, you need to have a robust online presence.
To engage customers, companies must divorce from the traditional marketing approach in one-way communication to a value-added exchange model of mutual dialogue and benefit-sharing between you, the provider, and your consumer.
Using a multi-channel marketing strategy is becoming enormously crucial for companies who must adapt to the changing expectations of consumers who want more sophisticated offerings throughout the sales journey.
Focuses on creating more effective content that is relevant to the right audience and potential customers.
Enables site to show targeted ads to users who have already visited their site.
Also know as Pay Per Click (PPC) advertising, this requires businesses to pay each time their ad clicked.
This popular approach focuses on creating and distributing Valuable, relevant content to attract and retain a clearly defined audience.
This keeps your brand top-of-mind and encourages visitors to come back to your company website.
It's essentially buying visits to your site, opposed to organic visits generated through search engines.
Digital communication creates multi-level channels where your customers can interact with your brand.
Two-way communication between brand and customer is expected, as is lateral communication between customers and their peers.
With the social aspect of digital marketing, all of this happens in real time, and in public. This brings about a great opportunity to increase your reach
The trusted "7 times factor" notes that a customer needs to see your brand 7 times before they buy. The more you’re seen in a positive light, the better.
successfully utilizes the following channels to maximize two-way communication that has been shown to result in better Return on Investment (ROI) for your brand.
Online Display Advertisements deal with showcasing promotional messages or ideas to consumers on the Internet. This targets specific audiences tuning in from several locations to view a particular advertisement.
Email marketing easily targets existing customers and prospective consumers for your products and services. This entails development and maintenance of an existing email list. Emails need attractive subject lines, and concise messages with a clear call to action
This is a type of advertising that has increased in popularity over time. These advertisements are online videos, e.g., YouTube videos, that can be easily shared by the viewers, adding to the appeal of this platform.
The use of social media channels ( Facebook, Twitter, Pinterest, Instagram, etc.) to market a specific product or service. The strategy is to mainly draw in traffic for a website or gain consumer attention over the web using these different social media platforms.
A type of Internet marketing that involves the promotion and place of websites by increasing their visibility in
Also known as Digital PR or Electronic PR, it involves leveraging the web image and relationship of a brand with the cyber community. The practice reinforces desirable comments about an organization, its products, services, and to lessen undesirable observations or perceptions
This valuable exchange with your current customers builds brand loyalty and helps fine-tune and market your products and services to potential new customers.
The emergence of technology changed the traditional marketing industry forever.
Technology is continuously evolving, that is why we have sophisticated licensed software that monitors and analyzes search engine ‘bot’ activity
on an ongoing basis.
We analyze how your competitors are doing against you in search engine rankings, and to better devise strategies to put your company in the first place as well as maintaining that position in the long-run.
Your company can rest assured that we have got you covered in the digital setting.
With our vast knowledge and prowess in the field of SEO and electronic communication, you can leave the marketing and online promotion entirely to us.
Your company’s SEO approach must be agile, responsive, and consequently, driven by a complete understanding of where your business stands regarding both, search engines and your competition.
Digital Mark 360 is your partner when it comes to following Google’s ever-changing algorithms.
The potential reach is so broad that there are no geographical limitations.
This allows companies to become global, expanding their customer reach to other countries other than the country it is based or originates from.
You grow from a local favorite to a global favorite.
This strategic approach often has stages of situation review, goal setting, strategy formulation, resource allocation, and monitoring.
The first stage of forming an effective digital marketing strategy begins with a plan. This initial stage is aligned with the vision and mission of your company and its overarching business strategy.
Online marketing planning has three main phases: Opportunity, Strategy, and Action.
We strategically streamline your overall marketing process to enhance your brand visibility and amplify your reach across a broader audience.